When you set goals for your landscape company, are they truly ones that challenge your business or are they ones you can easily achieve?
Justin White, CEO of K&D Landscaping, based in Watsonville, California, says when he brought on a business coach, he challenged White to create a big, hairy, audacious goal (BHAG).
White settled on reaching $30 million by 2030 with 300 employees. They are at $15 million this year, and he says they are on track to reach $30 million by 2026-27.
“Your goals can be so much more than you know,” White says.