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When You Need a Five-Year Plan and How to Implement It

When you set goals for your landscape company, are they truly ones that challenge your business or are they ones you can easily achieve? Justin White, CEO


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When you set goals for your landscape company, are they truly ones that challenge your business or are they ones you can easily achieve?

Justin White, CEO of K&D Landscaping, based in Watsonville, California, says when he brought on a business coach, he challenged White to create a big, hairy, audacious goal (BHAG).

White settled on reaching $30 million by 2030 with 300 employees. They are at $15 million this year, and he says they are on track to reach $30 million by 2026-27.

“Your goals can be so much more than you know,” White says. Read Full Article.

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